Encouraging “Provacateurship”

Argues that the best relationship between a client and an advertising agency is one of constructive conflict, based on a strong foundation of mutual respect and trust.

Encouraging “Provacateurship”

Barbara M. FordGlobal Advertising Kraft Foods

While the marriage analogy is often used to describe the client/agency relationship, I actually think that if it was a marriage, it would be easy. My husband and I don't...

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