Dove: Project #ShowUs

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5,000 images, offering an inclusive vision of beauty.

Campaign Purpose

Worldwide, 70% of women — inclusive of all female-identifying and non-binary individuals — say they still don't feel represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who