CIBC: Emails That Fit Your Life

CIBC, the Canadian Imperial Bank of Commerce, increased credit card transactions in Canada by creating an automated email campaign that delivered personalised communications to customers.

Campaign Purpose

Banks face an ongoing struggle to differentiate themselves from their competitors. It's a highly commoditized category with a range of products that are essentially the same - cards, mortgages, insurance, savings, and more. For clients, how they expe