B2B marketers learn what it means to live in the moment

The State of Global Mobile Engagement 2020, conducted by customer engagement platform Airship, found that mobile opt-ins and open rates increased every month from March through June 2020, when the virus started to surge across the US, compared to steep decreases the previous year.

With so many business professionals still working from home, B2B marketers could be forgiven for thinking that their customers and prospects rely primarily on their home-office computers for product information, and that mobile use has slackened. But that...

Not a subscriber?

Schedule your live demo with our team today