B-to-B Marketing Is About Poetry, Not Algebra

The author of this paper regrets that so few marketers are leaders of companies. Inevitably, the author asserts, this leads to marketing being neglected at the expense of corporate finance and production.

B-to-B Marketing Is About Poetry, Not Algebra

The role of marketing communications is to influence and adorn

Richard A. Segal Jr.HSR Business to Business Inc.

 

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