Amplify your story: Using social influencers to drive shopper marketing

This article discusses the prevalence of social influences in shopper marketing and ways that brands can use this to their advantage.

Whether it's mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content market