Whether it's mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content market
Amplify your story: Using social influencers to drive shopper marketing
This article discusses the prevalence of social influences in shopper marketing and ways that brands can use this to their advantage.
