A Focus Group That's Always There And Ready To Go

This article considers mining a company's website for market research. The author maintains that this can yield information that is as rich and revealing as the best focus groups - as well as providing parallel quantitative information on how the site is used and what they buy.

A Focus Group That's Always There and Ready To Go

Look no further than your Web site

Vito SalvaggioAccrue Software

Focus groups have long been a tried-and-true technique for uncovering information about the 'whys' and 'why nots' behind consumer behavior....

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