This article considers mining a company's website for market research. The author maintains that this can yield information that is as rich and revealing as the best focus groups - as well as providing parallel quantitative information on how the site is used and what they buy.
A Focus Group That's Always There and Ready To Go
Look no further than your Web siteVito Salvaggio
Focus groups have long been a tried-and-true technique for uncovering information about the 'whys' and 'why nots' behind consumer behavior....