American Pecans: Super safe pecan debate

American Pecans, a brand of pecan nut, provided families in the US with safe, non-political topic of conversation during the holiday period: the pronunciation of the word 'pecan'.

Campaign details

Brand: American PecansAgency: Weber Shandwick

Campaign Summary

As the holidays approach, families in the US gather to share presents, memories, and pecan pie. That means big business for The Original Supernut. But a toxic topic threatened...