WWF Germany: Eurythenes plasticus

WWF Germany, a wilderness preservation organisation, encouraged the world to call on the United Nations (UN) to end marine plastic pollution.

Campaign details

Brand: WWF Germany Agency: BBDO Germany

Campaign Summary

Eurythenes plasticus is an innovative cross-platform environmental activism campaign that got the world talking and taking action in the form of a petition calling for a legally binding UN agreement to put an end to marine plastic pollution. The ocea

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands