WWF Germany: Eurythenes plasticus

WWF Germany, a wilderness preservation organisation, encouraged the world to call on the United Nations (UN) to end marine plastic pollution.

Campaign details

Brand: WWF Germany Agency: BBDO Germany

Campaign Summary

Eurythenes plasticus is an innovative cross-platform environmental activism campaign that got the world talking and taking action in the form of a petition calling for a legally binding UN agreement to put an end to marine plastic pollution. The ocea