WhatsApp: The last horoscope

WhatsApp, a cross-platform mobile messaging company, launched a campaign in North America to empower the Latinx/Hispanic community with the right information to vote, to recognise their power and importance and to vote.

Campaign details

Brand: WhatsApp Agency: Creative X

Campaign Summary

There was a lot of apathy among Latinx/Hispanic community when we talked about voting. They were not interested in voting anymore because they didn't think that they could make a difference. How could we change that? To empower the LatinX/Hispanic co

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