Visa Rental Bike

This case study describes how Visa engaged Chinese customers to use their cards abroad through a rental bike scheme that would allow them to explore cities off the beaten track.

Visa Rental Bike

Chinese Visa customers revert to Chinese payment method UnionPay abroad, not realizing Visa has wider coverage. We needed to make Visa noticed to increase overseas transactions. Visa targeted young affluent Chinese customers. They are independent and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands