Toyota / MTV: Celebrate The universal language of music

Toyota, an automotive manufacturer, launched a national campaign in the US to boost brand affinity and purchase consideration among millennial and gen-z consumers.

Campaign details

Brand: Toyota Agency: Viacom Velocity

Campaign Summary

As a result of the global health crisis and the fight against racial inequality, 2020 marked a year characterized by unprecedented levels of isolation and division that deepened across physical and political lines. Velocity recognized an opportunity

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