Tourism New Zealand: Good morning world

Tourism New Zealand, a tourist board, launched a global campaign to increase the appeal of New Zealand as a tourist destination.

Campaign details

Brand: Tourism New Zealand Agency: Special Group

Campaign Summary

Tourism New Zealand's job is to market New Zealand as a top holiday destination all over the world.

New Zealand had lost its distinctiveness over the last decade, as destinations around the world were emulating our epic landscapes in their tourism advertising.

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