Toronto Association of Business Improvement Areas (TABIA): Out-of-work mannequins

Toronto Association of Business Improvement Areas (TABIA), a non-profit organisation, launched an activation to support small businesses in Toronto, Canada, during the COVID-19 lockdown.

Campaign details

Brand: Toronto Association of Business Improvement Areas (TABIA) Agency: Zulu Alpha Kilo

Campaign Summary

On a wintry morning heading into what would normally be the holiday season, long line-ups began to form along two popular retail stretches in Toronto. But rather than a crowd of shoppers, it was a line-up of 'out of work' mannequins holding placards

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