Save Soap Project: Washable Book

Save Soap Project, an initiative by Japanese health and hygiene company ANGFA, used an interactive book product to educate consumers and increase soap sales in Cambodia.

Campaign details

Advertiser: ANGFA Brand: Save Soap Project Agency: McCann Health Japan Country: Cambodia, Japan

Campaign Summary

According to UNICEF, 6000 children die every day in developing countries from infectious diseases - often transmitted through dirty hands. This Inspired ANGFA, a Japanese health and hygiene company to take the Japanese sales of their germicidal soap