Responsible Gambling Council (RGC): Check your reflex

The Responsible Gambling Council(RGC), a not-for-profit organization, launched a campaign in Ontario, Canada, to educate young adults about the risks of gambling and encourage more self-aware behaviour around it.

Campaign details

Brand: Responsible Gambling Council (RGC) Agency: Zulu Alpha Kilo

Campaign Summary

Research shows that although young adults think they're in control when gambling, in reality, they're twice as likely to develop a problem. To help them understand the risks, the Responsible Gambling Council created an interactive gaming experience r