PTT Oil and Retail Business PublicCompany Limited: Tiny / phenomenon

PTT Oil and Retail Business Public Company Limited(PTTOR), a national oil company, launched a campaign in Thailand to engage Thais on a mass scale and change their belief and behavior.

Campaign details

Brand: PTT Oil and Retail Business PublicCompany Limited Agency: Ogilvy & Mather, Thailand

Campaign Summary

The traditional IPO launch communications customarily targeting investors and potential investors with high financial literacy could have never reached the 98% of Thais. To engage Thais on a mass scale, we needed to completely rethink communication c