Mucinex: Nightshift launch

Mucinex, a pharmaceutical company, launched a campaign in the US to drive sales and grow presence in night-time segments and engage millennial users to drive consideration.

Campaign details

Brand: MucinexAgency: McCann Health New York

Campaign Summary

We successfully launched Mucinex Nightshift into a fragmented and competitive category by engaging a younger consumer and stealing share from a dominant leader.

We accomplished this...

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