Mucinex: Nightshift launch

Mucinex, a pharmaceutical company, launched a campaign in the US to drive sales and grow presence in night-time segments and engage millennial users to drive consideration.

Campaign details

Brand: Mucinex Agency: McCann Health New York

Campaign Summary

We successfully launched Mucinex Nightshift into a fragmented and competitive category by engaging a younger consumer and stealing share from a dominant leader.

We accomplished this by delivering on an unmet need and bringing a universal insight to life: the desire to wake up feeling refreshed, not groggy, the morning after fighting cold/flu.

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