McDonald's: Ride Thru

McDonald's, a fast-food chain, launched a campaign in the Philippines to stand out from the competition and become the top-of-mind Drive-Thru brand amongst Filipino motorists.

Campaign details

Brand: Golden Arches Development Corporation (McDonald's Phils.) Agency: TBWA\Santiago Mangada Puno

Campaign Summary

McDonald's Ride-Thru is an activation-led campaign that changed the way people perceived and experienced the Drive-Thru.

During the Philippine lockdown, the safest way to order at McDonald's was at the Drive-Thru. But heightened safety protocols limited four-wheeled vehicles on the road. Due to this, public interest in two-wheeled vehicles soared, with more riders pres

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