Brand: Golden Arches Development Corporation (McDonald's Phils.) Agency: TBWA\Santiago Mangada Puno
McDonald's Ride-Thru is an activation-led campaign that changed the way people perceived and experienced the Drive-Thru.
During the Philippine lockdown, the safest way to order at McDonald's was at the Drive-Thru. But heightened safety protocols limited four-wheeled vehicles on the road. Due to this, public interest in two-wheeled vehicles soared, with more riders pres