McCormick & Company: French's mustard beer

French's, a food brand, launched a campaign in the US to best its 2019 National Mustard Day initiative's earned impressions to ensure that the brand continued to be highly relevant and drive sales.

Campaign details

Brand: McCormick & Company Agency: Fitzco

Campaign Summary

Early in the pandemic, we saw shifting consumer behaviors: CPG and alcohol sales were on the rise. But these increases were at risk as summer approached, with grilling among friends a likely victim of quarantine rules. This presented the perfect oppo