MasterCard: Restroom For All

This case study explores how Mastercard, the financial services corporation, launched a local campaign in the US to promote LGBT rights at the NYC Pride Parade.

Campaign details

Brand/Sponsor: Mastercard

Title: Mastercard Restroom For All

Campaign Cost: $100,000-$1 million

Campaign Scope: Local

Advertising Agency: McCann New York

Product Type: MasterCard

Campaign Start: 06/26/2016

Campaign Ends: 06/26/2016

Campaign Ran: USA

Campaign Description: new product launch

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