Knorr: Rooftop farms

Knorr, a food brand, launched tackled the hunger crisis in Egypt by launching its Rooftop Farms initiative.

Campaign details

Brand: Knorr Agency: FP7 McCann Cairo

Campaign Summary

In 2019, poverty across Egypt owing to the economic crisis, resulted in a hunger crisis across the country.

Knorr, a food brand from Unilever, wanted to make a positive difference, helping improve the hunger and poverty situation of Egyptians. But a typical food donation campaign would not make a sustained impact. Instead, we wanted to empower those who we