Hornbach Baumarkt: Hornbach Werkstück Edition

Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

Campaign details

Advertiser: Hornbach Holding Brand: Hornbach Baumarkt Agency: Heimat Werbeagentur Gmbh Country: Germany

Campaign Summary

For years, DIY superstore chain Hornbach has connected to their customers through a common passion: Creating greatness with your own bare hands. But how could they win over new DIY enthusiast? By making a groundbreaking step into an area where no DIY