HBO: Suited/UNTAGGED Partnership

This case study explores how HBO, an American premium cable and satellite television network, launched a regional campaign in the US to promote its documentary series, 'Suited', which follows tailors who help find suits for gender non-conforming and transgender clients.

Campaign details

Brand/Sponsor: HBO, Suited

Title: Suited/UNTAGGED Partnership

Campaign Scope: Regional

Campaign Cost: low-budget (under $100,000)

Advertising Agency: HBO Multicultural

Product Type: Television, documentary

Campaign Start: 06/09/2016

Campaign Ends:06/20/2016

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