GU Fashion: Care Label

GU Fashion, a fashion label, launched a campaign in Shanghai to close the distance between loved ones when they're apart and increase brand love.

Campaign details

Brand: GU Fashion Agency: dentsumcgarrybowen China

Campaign Summary

In 2017, 287 million people from all over China migrated to big cities for bigger opportunities. But in pursuit of a better future, they are separated from their loved ones.