Google: ViacomCBS Late Night Program Integrations

Google, a technology company, launched an international campaign to drive mass awareness for the release of its 'Year in Search' brand creative and drive video views for each late-night show segment.

Campaign details

Brand: Google Agency: Velocity

Campaign Summary

Every holiday season since 2010, Google turned our questions into a time for reflection, owning the year-end moment more than any other brand with 'Year 'n Search.' In 2020, Google Trends data showed people asked "why" in 2020 more than ever before a