General Motors: Certified story time

General Motors, a car manufacturing company, reassured consumers of the benefits of buying a pre-owned car with a humorous campaign that put the focus on the consumer.

Campaign details

Brand: General Motors Certified Pre-Owned Agency: MRM

Campaign Summary

Better used vehicles make for better stories. So, we pulled out all the story-telling stops with this Certified Story Time campaign. But with so many benefits, it can be a mouthful to explain. So we used that to our advantage by telling titillating t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands