East Japan Railway Company: TRAIN'ing

East Japan Railway Company (JR East) launched a campaign in Japan to provide train passengers with the opportunity to contribute to their health beyond transportation.

Campaign details

Brand: East Japan Railway Company Agency: McCann Health Japan

Campaign Summary

As the aging of society is progressing, self-improvement for mind and body is a natural desire many people have regardless of age. There are 13 million people in metropolitan Tokyo who use trains of East Japan Railway Company (JR East) for everyday c