Burger King: The most famous griller in Peru

Burger King, a fast food chain, generated buzz among people in Peru by encouraging celebrities to compliment its burgers.

Campaign details

Brand: Burger King Agency: McCann Lima

Campaign Summary

Burger King Peru wants to conduct a campaign based on celebrity endorsement, which will generate a lot of buzz among Peruvians. To differentiate ourselves from our competitors, we want to go beyond influencers and local celebrities and work with inte

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