Breeze: A Handy 'Good Luck' to the Chinese New Year!

Breeze, a paper towel brand, encouraged sales during the Spring Festival in China by creating packs that featured designs of the Chinese Mahjong game.

Campaign Summary

Spring Festival is China's most important holiday. Half of the nation travel back home, bringing regards to family and friends. The 3000 years' old Chinese Mahjong is the absolute most favorite game of hundreds of millions, when people...