BMW: IconicSounds electric

BMW, an automobile brand, redefined consumers’ perceptions of electric vehicles (EVs) in terms of sound and generated excitement around EVs of the future.

Campaign details

Brand: BMW Agency: Mirrored Media

Campaign Summary

"Sound defines personality. It adds emotion and depth to a character" - Hans Zimmer

Electric vehicles tend to be synonymous with silence and sterility, but BMW's IconicSounds Electric redefined this notion and generated excitement around electric vehicles of the future and creating an emotional connection between car and driver thro