Amazon Prime Reading: Everyone is an Amazing Book

Suzzane Zhang

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.

Campaign details

Brand: Amazon Prime Reading Brand owner: Amazon China Lead agency: McCann Worldgroup China Country: China Industries: Online retail Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Chinese people are showing less interest in re

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands