Amazon Echo: Knock Knock.. Who's There?... Its RJ ALEXA!!

Amazon, the e-commerce giant, launched its Amazon Echo smart speaker product in India by making it a radio jockey.

Communication Goal

To launch the unfamiliar product of Amzon Echo in India, therefore create a category for smart speaker in an un-anticipating market. This about sums up the herculean task Amazon Echo undertook in 2018.

  1. Building awarenessabout the pro

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