Ally Financial: Ally Island, the only bank worth visiting in Animal Crossing

Ally, a digital bank, launched a campaign in the US and created an experience within the game, Animal Crossing, which is modelled after the real world.

Campaign details

Brand: Ally Financial Agency: Anomaly

summary

This is a story of how Ally, the first digital bank of its kind, found an unlikely opportunity in Animal Crossing, a hugely popular video game where 22 million players obsess over the price of turnips.