Allocation model: a tool to develop effective media plans for Turkey

Elif Deniz Alakavuk and Arzu Tektas

This paper deals with media planning, which is a challenging problem for both academicians and practitioners.

Allocation Model:

A tool to develop effective media plans for Turkey

Arzu TektasandElif Deniz AlakavukBogazii University

INTRODUCTION

Social sciences and statistics provide extensive information on the characteristics of media and their audiences. However,...

Learn more Get a demo