Allegheny Health Network: Creating #LivingProof of its care quality credentials

Allegheny Health Network (AHN), a healthcare provider in western Pennsylvania (WPA), increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

Campaign details

Brand: Allegheny Health NetworkParent company: Highmark HealthAgency: DonerMarket: US

Market background and context

AHN was a new brand with a strong competitor
  • Allegheny Health Network (AHN) was formed in 2013 after Highmark Health, its parent company, bought seven hospitals in Western Pennsylvania and joined them together under one not-for-profit brand umbrella.