Algida: Go big or go home

Algida, an ice cream brand, launched a campaign in Turkey to achieve significant sales volume and turnover with the product, Big Bold.

Campaign details

Category: Building the Brand From ScratchAward: BronzeBrand: AlgidaAgency: Medina Turgul DDBMedia Channels / Touchpoints: Digital Media, TV, Outdoor & OOH, Radio

Where were we?

In 2020, the ice cream market in Turkey was an 8.2 billion TL...