Alfasigma: Neoborocillina Gola Junior

NeoBorocillina, a brand of sore throat treatments, promoted its new line of sore throat products aimed at children in Italy by creating videos based on children's imagination.

Campaign details

Advertiser: Alfasigma Brand: Alfasigma Agency: True Company Country: Italy

Background

NeoBorocillina is an historical Italian brand dedicated to the treatment of the sore throat in adults. In 2018 its goal was to extend its offer to childr

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