Albury Vineyard: Wine fit for a queen – How a premium rebrand captivated a nation

Albury Organic Vineyard, a family-run vineyard, increased sales in the UK by rebranding its packaging to feature local imagery to promote its local produce.

Executive Summary

Albury is a small family-run vineyard, situated on the southern slopes of the North Downs in the beautiful Surrey Hills. The vines are the traditional Champagne varietals of Chardonnay, Pinot Noir and Pinot Meunier, as well as some Sevyal...