Albury Vineyard: Wine fit for a queen – How a premium rebrand captivated a nation

Albury Organic Vineyard, a family-run vineyard, increased sales in the UK by rebranding its packaging to feature local imagery to promote its local produce.

Executive Summary

Albury is a small family-run vineyard, situated on the southern slopes of the North Downs in the beautiful Surrey Hills. The vines are the traditional Champagne varietals of Chardonnay, Pinot Noir and Pinot Meunier, as well as some Sevyal and Pinot G

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands