Al Arabia: Be A Man

Al Arabia, an outdoor advertising company, launched a campaign in Saudi Arabia to encourage men to undergo digital rectal examinations to detect prostate cancer early and increase survival rates.

Campaign details

Brand: Al Arabia Brand owner: MBC Entrant company: FP7 McCann Riyadh Market: Saudi Arabia Sector: TV channels, services, programmes Media channels: Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, influencers 3 - 5 million

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