Headspace National Youth Mental Health Foundation: Reword – Changing Online Bullying Behaviour

This case study shows how Headspace National Youth Mental Health Foundation introduced the campaign 'Reword' to prevent online bullying among young people in Australia.

Campaign details

Agency: Leo Burnett MelbourneAdvertiser: headspace National Youth Mental Health FoundationCategory: Insight & Strategic Thinking

Executive Summary

Bullying has moved from schoolyards to social media, but kids don't realise the effect...