Aeroplan: Milestone

This case study describes how Air Canada's loyalty program Aeroplan launched a communications campaign to improve consumers' perceived value and brand trust.

Aeroplan: Milestone


Objective of the campaign

When Aeroplan was launched 29 years ago as Air Canada's loyalty program, it pretty much invented the loyalty game in Canada. Now, with so many other players on the scene, and taking into account the average consumer has nine different loyalty car

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