Aer Lingus: Flying High with Aer Lingus – Taking Dynamic to New Heights

Aer Lingus, an airline brand, used dynamic search ads and programmatic retargeting to improve customer experience and personalisation.

Campaign details

Brand: Aer Lingus Brand owner: Deirdre Sheehan / John-Paul Foy Agency: Carat / Dentsu Market: North America and Europe

Executive summary

In 2019, by putting the customer first and innovating new dynamic personalization solutions across display, social and search, we increased global revenue for Aer Lingus across 18 countries by +33% (€20 million) putting our dynamic strategy at the fo