Advil: World Looks Different

Advil, an pain-killer, created a storytelling campaign that showed US consumers how the world looks different when you have power over pain to increase sales in the country.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Although a unique strategic territory was carved out for Advil that was rooted in the notion of defiance, our audience doesn't always see what reaching for Advil will do for them over competitors. Therefore, we needed to create distinction and deepen