Word-of-mouth marketing: a new mandate?

Jonathan Carson, president and CEO of BuzzMetrics and co-founder of the Word of Mouth Marketing Association, describes the immense impact that WOM (word-of-mouth) is having on media, consumers and markets.

Word-of-Mouth Marketing: A New Mandate?

Jonathan Carson

Mediaedge:cia's in-house think-tank, MediaLab, released a fascinating white paper last year on word of mouth. The report, titled Where's Debbie, is loaded with interesting insight, but it was a quote...

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