Transformation strategy for the age of technology

Outlines the importance of brand story and explains why a planning discipline that defines a brand in order to guide what it makes, beyond what it says, is increasingly valuable.

Planning @50: What is its future?

This article is part of a series of articles marking the 50th birthday of planning. Read more.

In 2016, heads of planning from creative agencies across America gathered for a leadership forum with an unusually dramatic theme: 'What's broken in planning?' It was as much fun as the theme suggested.

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