Three neuro lessons to assist creative design

This article presents the advances in neuroscience that show what creates stand-out in people's minds and how these can be applied to the design of products, packaging and advertising.


This article is part of a series of articles on neuroscience applied to marketing. Read more.

In recent decades, neuroscientists have discovered a lot about what makes designs grab our attention, engage us emotionally and make us want to share them with others – the key to going viral. Unfortunately, much of this knowledge hasn't penetr

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