The future for media planning and buying

Describes findings from the updated Media2020 Refresh study, which surveyed more than 250 senior marketers responsible for over £5 billion in advertising investment.

In association with ISBA and IPSOS Connect, the Media2020: Refresh research study explores how businesses are organising themselves to meet the challenges of the rapidly evolving media ecosystem and revisits the themes of the original Media2020 research published in 2015. The report is based on one of the most comp

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