The evolution of neuromarketing

This article previews a series of papers which look at how neuroscience is influencing the marketing industry and advancing consumer insight.


This article introduces a series of articles on neuroscience applied to marketing. Read more.

Neuromarketing has evolved since the days when consumers were placed under clunky MRI scanners to have their brains read. The speed, scale and cost of modern neuromarketing has been transformed through the adoption of new methods in EEG/fMRI and tool

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